Alzheimer s Disease A Progressive Disease - 1663 Words

Posted by FANCY KELLEY At 01/31/16 15:06 Alzheimer s disease is a progressive disease that destroys memory and other important mental functions. At first, someone with Alzheimer s disease may notice mild confusion and difficulty remembering. Eventually, people with the disease may even forget important people in their lives and undergo dramatic personality changes. Alzheimer s disease is the most common cause of dementia — a group of brain disorders that cause the loss of intellectual and social skills. In Alzheimer s disease, the brain cells degenerate and die, causing a steady decline in memory and mental function. Current Alzheimer s disease medications and management strategies may temporarily improve symptoms. This can sometimes help people with Alzheimer s disease maximize function and maintain independence for a little while longer. But because there s no cure for Alzheimer s disease, it s important to seek supportive services and tap into your support network as early as possible. At first, increasing forgetf ulness or mild confusion may be the only symptoms of Alzheimer s disease that you notice. But over time, the disease robs you of more of your memory, especially recent memories. The rate at which symptoms worsen varies from person to person. Brain changes associated with Alzheimer s disease lead to growing trouble with: Memory People with Alzheimer s may: †¢Repeat statements and questions over and over, not realizing that they ve asked theShow MoreRelatedAlzheimer s Disease : A Progressive Disease925 Words   |  4 PagesAlzheimer s disease is a progressive disease that destroys memory and other vital mental functions. Alzheimer s disease is the most common cause of dementia, a group of brain disorders that cause the loss of intellectual and social skills. AD can eventually render a person unable to function in society and to even care for themselves. Since the disease is the 6th leading cause of death in the United States constant research is being done to try to prevent it and to find a cure. Alzheimer s diseaseRead MoreAlzheimer s Disease : A Progressive Disease1667 Words   |  7 PagesAlzheimer’s Disease is a progressive disease that destroys memory and other important mental functions. Brain cells in Alzheimer’s disease dies and degenerate causing the loss of memory and mental functions. Alzheimer’s is the sixth leading cause of death in the U.S.A. Alzheimer’s Disease is named after Dr. Abis Alzheimer. In 1906, Dr. Alzheimer noticed changes in the brain tissue of a lady who had died of an unusual mental illness that was very unknown. The woman s’ symptoms included memoryRead MoreAlzheimer s A Progressive Disease865 Words   |  4 Pagesin their place: gradually losing your freedom, your memory, and your very own identity. Alzheimer’s is a progressive disease that slowly destroys the brain’s function of memory and cognition. Eventually, it terminates the person’s ability to do everyday tasks and requires the person to be under around-the-clock care. Alzheimer’s disease is named after Dr. Alois Alzheimer. In 1906, Dr. Alzheimer noticed changes in the brain tissue of a woman who had died of an unknown mental illness (â€Å"Alzheimer’sRead MoreAlzheimer s Disease : A Serious Progressive Disease1058 Words   |  5 PagesAlzheimer’s disease is a serious progressive disease. There is no cure for it. There have been an estimated 5.3 million people that had this disease in 2015. 5.1 million of those people were 65 years old or older. 200,000 of those people where under 65 and had the detection of the early stages of Alzheimer’s. Alzheimer’s Association (2015) Early detection of this disease is important and imperative in the treatment. Many patients that are suffering from Alzheimer’s Disease don’t find out from theirRead MoreAlzheimer s Disease : A Progressive Neurodegenerative Disease2372 Words   |  10 Pagesdementia is brought forward. Alzheimer’s Disease (AD) is a brain d isease, is the most common type of dementia, and affects majority of people 60 years or older (1,14). It is a progressive neurodegenerative disease, which only continues to worsen over time. Each individual is affected differently with symptoms and the progression. As of right now there is no cure for it (14). Biology of Alzheimer’s Disease Alzheimer’s is a progressive neurodegenerative disease, which attacks the brain. It is not knownRead MoreAlzheimer s Disease : A Progressive Degenerative Disease2632 Words   |  11 PagesIntroduction Alzheimer s disease (AD) is a progressive degenerative disease of the brain from which there is no recovery. There are three brain abnormalities that are the hallmarks of the Alzheimer’s disease is initially caused by plaques buildup in the brain’s neurons as illustrated in figure 1. The support structure that allows the flow of the nutrients through the neurons gets damaged and ultimately there is loss of connection among the neurons and they die off (National Institute of Health,Read MoreAlzheimer s Disease : A Progressive Degenerative Disease Of The Brain981 Words   |  4 PagesAlzheimer’s disease is a type of dementia that gradually destroys brain cells, affecting a person’s memory and their ability to learn, make judgments, communicate and carry out basic daily activities. The disease is a progressive degenerative disease of the brain. It was first described by the German neuropathologist Alois Alzheimer in 1905 (Selkoe, 2016). The average life expe ctancy of an Alzheimers patient is between five and ten years, but some patients today have live for up to 15 years afterRead MoreAlzheimer s Disease : A Progressive Decline1240 Words   |  5 PagesAlzheimer’s disease is a progressive decline in cognitive function. It affects the brain by damaging brain cells resulting in a decreased in cognitive function, physical mobility, swallowing and fine motor skills. This disease approximately 5.1 million Americans aged sixty-five or older (Alzheimer s Association, 2015) of which approximately 700,000 will likely die this year (Alzheimer s Association, 2015) of related symptoms such as aspiration pneumonia due to decreased swallowing ability. TheRead MoreAlzheimer s Is A Progressive Disease973 Words   |  4 Pagesaffected as well as those who may be caring for them and their families. This change is that of the disease Alzheimer’s. Alzheimer’s is a progressive disease that destroys memory and other important menta l functions. This disease affects more than 5 million Americans and continues to increase. With this disease on the increase, it begs the question if there is a way to prevent this debilitating disease or at least some kind of early diagnosis. Though there is no concrete way to determine the etiologyRead MoreAlzheimer s Is A Progressive Disease1630 Words   |  7 Pagesfor her but also for everyone around us. Alzheimer’s doesn’t affect only the person living with the disease but also those who care for them and love them; this is how my family is also a victim of Alzheimer’s. Alzheimer’s is a progressive disease that affects memory, thinking and behavior; making it the 6th leading cause of death in the United States. There are no treatment methods to stop the disease from progressing; therefore there is no cure. What causes most pain in families is seeing how the

Human Trafficking The Illegal Act Of Trading Humans

Nikki McMullen Professor Kinder ENC 1102 TH 2pm Final Draft Human trafficking is the illegal act of trading humans for any type of forced behavior, such as prostitution or labor. It is estimated by the United Nations that four million people around the world are victims of human trafficking each year. This global issue needs to be better controlled by foreign and domestic cooperation and awareness. One of the most important things to know about human trafficking is the different forms. While sexual human trafficking is the most common and recognized form, there are also slaves of labor, marriage, and even involuntary organ removal trafficking. Examples of forced marriage trafficking include young women being purchased by sex tourists and†¦show more content†¦Africa is one of the highest leading origin counties for human trafficking with 92% of sources reporting their region as an origin for trafficking victims. Western Europe is a frontrunner for being the largest destination area for trafficked victims, with 99% of sourc es reporting (Fowke et al 18-27). These are only a fraction of the areas with the highest amount of trafficking crimes, while in reality it affects almost every continent in the world. Awareness is a necessity in the fight against modern day slavery. Out of the thousands of people who participate in the illegal act of selling or receiving individuals for forced behavior, only a small percentage of these criminals are prosecuted. The report â€Å"Trafficking in Persons Global Patters†, by the United Nations Office on Drugs and Crimes states that in 2003, Lithuania only had 8 people convicted on trafficking charges even though they are ranked very high on the United Nations list of origin countries. Even though there are programs such as Global Programme Against Human Trafficking in Human Beings (GPAT), that are meant to shed light on trafficking, it is still uncommon that we hear about the human trafficking that goes on all around us. Many people do not think about human trafficking, because they don’t think it will ever be an issue where they live, as it does not often make the headlines of news reports. One of the most ideal ways to get information o ut about these crimes, is to listen toShow MoreRelatedHuman Trafficking Is The Illegal Act Of The Trading Of Human Beings1510 Words   |  7 PagesHuman trafficking is the illegal act of the trading of human beings for the main purposes of sexual slavery, and forced labor. The 1400’s was the beginning of the African slave trade and has been going on ever since. This crime started in the 1400s and has been ongoing ever since, growing exponentially every decade. This crime is a violation of human rights and yet it is happening worldwide, even here in the United States. This needs to be stopped because victims in this system experience physicalRead MoreEssay on Human Trafficking vs. Prostitution: Is There a Difference?1627 Words   |  7 PagesIn today’s modern society, prostitution is defined as the act or practice of engaging in promiscuous sexual relations, especially for money. Trafficking can be defined in terms of dealing or trading in something illegal (Merria m-Webster). In many cultures, prostitution is indeed illegal. So, is there a difference? Are there variances that set prostitution and human trafficking apart, or are they just different forms of the same industry? In order to answer this question, it is important to firstRead MoreWomen at Risk of Human Trafficking1272 Words   |  6 Pagesrights in the whole world but there are criminals that are using human for their own good in cruel ways. There is a new business spreading around the world, which is called trafficking. Trafficking is dealing or trading in something illegal like human trafficking. This kind of business is considered illegal because it may harm human and abuse them. Human trafficking has many aspects such as trafficking by women, children and human body parts. It became common as organizations for many purposes likeRead MoreHuman Trafficking : A Dangerous Crime1634 Words   |  7 PagesHuman trafficking is the quickest increasing criminal industry currently in society and is a dark human behavior that has been going on since the beginning of history. The trafficking of human beings for forced slave labor and sexual exploitation is a horrendous crime that takes advantage of one throughout the illegal trading and forced labor of all types of people People trafficking forces millions of people going against their will and having to take part in prostitution, beg and complete hardRead MoreHuman Trafficking Is An Illegal Movement Of People986 Words   |  4 PagesINTRODUCTION: Human Trafficking is an illegal movement of people for the purpose of forced labour or sexual exploitation. Millions of people from around the globe have been captured and caught to undergo activities against their will mainly for the act of slavery or pleasure and prostitution.Human Trafficking is a criminal industry stripping people of life and freedom. To this day, human trafficking is happening around the globe and numbers of victims are increasing up until this generation. NeverthelessRead MoreWild Life Trafficking Essays944 Words   |  4 PagesTrafficking is a form of smuggling that has a long history throughout the world. Just like any trade, the forms of trafficking differ as to what is needed in the market. Examples of trafficking and smugglings include: drugs, weapons, alcohol, tobacco, women, children and all forms of wildlife (animals and plants). Wildlife trafficking is a serious threat to the environment. Animals, for example, are usually stolen from their natural hab itat and sold in the black markets for large sums of money. RemovingRead MoreHuman Trafficking and Illeagl adoption1007 Words   |  5 PagesHuman Trafficking weather it is Illegal adoption or just selling people is the largest growing trade. People don’t usually realize that it is going on because it is over looked or pushed under the rug. There are many people who help in recovering those who are trafficked. Illegal Adoption usually happens in places with higher population of children like China. The babies involved in the adoption are usually from poor families or orphanages. The babies are usually sold by their parent to an orphanageRead MoreSex Trafficking of Children1277 Words   |  5 PagesThe trafficking of children and women for sexual purposes has become a key worry for nearly all governments throughout the world. Accounts in the United States regarding human trafficking for the purpose of sexually exploiting women and children have shown the matter is also a national problem and that it is on the rise. A projected 60,000 women and children are trafficked each year in the United States (Wheaton Schauer, 2006). These victims generally come from the regions of Latin America,Read MoreHuman Trafficking Is in America1354 Words   |  5 PagesHuman Trafficking is in America, it’s in backyard and most don’t even know it. Many Americans believe that this horrible act ion only takes place in countries such as China, Japan, India, and Ghana but no; it happens in the United States also. The definition of human trafficking is the â€Å"illegal practice of procuring or trading in human beings for the purpose of prostitution, forced labor, or other forms of exploitation† (dictionary.com). Slavery was abolished in 1865 in the 13th amendment in the constitutionRead MoreBeing A Victim Of Sex Trafficking Essay1553 Words   |  7 Pagesabout being a victim of sex trafficking in America. I will get more into that later as you are probably wondering what any of this has to do with you. Here in America, sex trafficking is a growing industry with 17,500 people each year being trafficked. C. Credibility Statement: Now I have never been to another country but I do hope to do so one day. Before ever actually traveling to a foreign country I decided to do some research and I continuously saw human trafficking is a HUGE issue in other countries

Band Essay Example For Students

Band Essay MILES DAVISThis is my report on Miles Davis that I have written for band class. When I first started I didnt even have a clue who Miles Davis was. But for the past week I have been working on this report I have began to realize the amazing life that this famous musician has lived. So I hope you learn as much as I did on this wonderful trumpeter. Even in the beginning he was already miles ahead. Its very evident that Miles knew and lived by that old axiom if its named, then its outmoded. Miles Dewey Davis was born May 25, 1926 in Alton, Illinois and grew up in East St. Louis. Miles collected records and for his 13th birthday was given his first trumpet. By age 16, Miles was playing professionally and received his first real taste of what playing jazz was like when Billy Eckstines band was traveling through and needed to replace a sick horn player. At that time, the band employed Diz and Bird and for two weeks Miles soaked it up!Undoubtedly, the fire had been ignited. After high school, Miles was off to study music and enrolled in Juilliard in September 1944. Practicing his ass off every day and feeding his mind every night Miles sound was taking shape. As a sideman, Miles recorded his first recording in New York with singer Rubberleggs Williams and later recorded Now,s The Time Ko-Ko in Parkers quintet. Miles Davis was know n to the general public primarily as a trumpet player. However, in the world of music he had a great deal of influence not only as a innovative bandleader but also as a composer. His music and style was important in the development of improvisational techniques incorporating modes rather than standard chord changes. Miles experiments with modal playing reached its apotheosis in 1959 with his recording of Kind Of Blue. Brought up in the Bebop tradition and taught under the auspice of Bird and others, Miles was now ready to lead. After a few solo records, Miles transformed jazz into its next phase with his BIRTH OF THE COOL sessions, which were recorded 1949-50. These sessions took Bebop, with its fast running styled chords, which changed on every beat, to a more modal concept and chords that changed every other measure, like in the tune Dig. As a experiment, Miles formed a nine piece band, with Mulligan, Evans and Lewis as arrangers and incorporating Gunther Schuller on French Horn. This made the band have a lighter and more relaxing sound. Miles himself would frequently use the flugelhorn and muted trumpet. This sound seemed natural to Miles tone. Instantly identifiable, Miles tone had rich middle register and/or cooing, crooning, muted or mewling, fierce as though shredding complacency or tender as a man treading on eggshells. Very contradictory to Miles temperament, this sound was so gentle and simple it rang of a secret side of Miles. Davis most radical veer from jazz tradition came in the late 60s and early 70s when, under the intoxicating influence of such artists as Jimi Hendrix and Sly Stone, Davis ushered in the age of fusion with a steamy electric concoction of bubbling funk, explosive rock and abrasive jazz. The music ruffled the feathers of jazz purists who were unwilling to accept Davis vision for the ever-evolving genre. However, rock fans were blown away. The trumpeters 1970 fusion masterwork, Bitches Brew, sold over 4000,000 copies in a year, making it the biggest selling jazz album in history. Even though Davis died Sept. 28, 1991, the trumpeting jazz titan continues to impact the contemporary music world. In 1962, Davis was elected by the Readers into the Down Beat Hall of Fame.

Title; A Day Without Electricity Essays - Dried Meat, Jerky

Title; A day without Electricity If their were no electricity their would be o way to create batteries or any machinier to use everything would be man made. When waking up in the morning their would be no alarm or heat or even ari conditioning to keep you cool or warm during the night. Getting to school would be another thing cars would not be drivable due to gas being pupmed by electricity.So you would probably have to ride a home made bike or use a horse but then your school would not have a way to run its self either.So their would not be a way to send a massage or recieve one. NO automatic pencil sharpener either nothing. The school would have to have many windows just to keep the room lit or, a latern. Their would be no intercoms no internet youe would have to use a printing press to copy anything. All meat would spoil due to lack of cooling same tih milk meat would have to be eatin right away or turned into beef jerky. No entertainment possible just play football or other out door sports witch to me i would be to tired after getting to school.No movies video games,T.V nothing. And that would be a day in the life with out electricity. the end.

Genetic engeneering essays

Genetic engeneering essays Genetic engineering has some history of good and bad. In 1989as a result of the food supplement Typtophan, 37 people died, 1500 were permanently disabled, and 5000 were very ill as result of high toxin levels in the food. No one knows the future side effects. Such as in August 19994, corn crops grew three inches tall and then suddenly fell over dead, because past crops drained the soil of most nutrients. Genetics have some new applications. They have newer and better-enhanced cells to be bigger and to produce more. For example soybean companies, they try to get a cell of all or mostly protein. It didnt work to well many people had an allergic reactions. Now scientists are looking and trying to make bigger and better plants. Scientists are also looking for a way to make plants grow twice or three times as big and produce more. That will let them get more crops out of one area of land. Scientists are out to educate people about engineering in plants. To let them know what they are eating. So they dont eat something that a major problem, and most of the public agree to be produced. Since scientists dont know about the long-term effects, because no long-term tests have been able to conducted. There are some negatives that come with everything but genetic engineering on plants has some pretty good ones. People have unknown reactions to some foods that have been altered. Our public health agencies are powerless to trace problems of any kind, back to the source, because there are no labels. There are unexpected and unknown side effects yet to be discovered. Genetic engineering also has its good side. We can produce three times as many crops in one field at one time. That will make our plants three times the size. It will also make the food we produce three times as much. This will help people buy making food in good supply year round, and making it c ...

How to update your LinkedIn profile for 2018

How to update your LinkedIn profile for 2018 Whether you’re planning a full-scale job search in 2018 or just thinking about your next steps, career-wise, it’s time to do some prep work in your LinkedIn profile. LinkedIn is one of the first places potential employers scope you out and it can be a recruiting tool as well, so you want to make sure you’re getting the most out of your profile. Update your headline and summary.Your headline and summary are the first things that will be read when a recruiter or potential employer sees your name in a search. That means these have to be on point. You don’t need to fit in all of your qualifications- focus on the ones that you want to feature most prominently. Here are some examples of clear, no-nonsense headlines:Top-Performing Sales Associate2018 Accounting Grad Seeking Entry-Level OpportunityInnovative Graphic DesignerIf you already have a job and will be searching on the DL, make sure your headline doesn’t announce too obviously what you’re up to- remember, your headline will show up in public searches and you never know who’s looking. If you’ll be subtly looking for new jobs, make your headline describe what you do or how you want to be perceived (professionally).Your summary should be more of a narrative of where you are in your career, your best professional attributes, and your biggest accomplishments. To make your summary section 2018-ready, include your most recent projects, achievements, and lessons learned. That means ones from the past year or so, so that you’re including the latest and best information. It’s okay to take out information that feels outdated or is more than a few years old if the summary is getting a little long. The length is at your discretion, but keep in mind that recruiters and hiring managers may have little time to read and don’t want to get bogged down by a full-on memoir while they’re browsing LinkedIn.Update your photo.If your current LinkedIn h eadshot is that one of you as an eager new grad 10 years ago, it’s time to upgrade. No need to get glamorous Hollywood-grade headshots. These days, anyone with a solid smartphone camera can take a solid photo of your face that you can use as a professional avatar photo. It should be a fairly natural, friendly solo photo- you don’t want it to look like a passport photo or, worse, a mug shot. Candid photos are fine as long as you look professionally appropriate. If you’re having trouble figuring out if a photo is appropriate, take a look around at other profiles in your field, around your level, and see what people are using.Open up your availability.One of the easiest and best ways to leverage your LinkedIn profile to help create opportunities for yourself is to update your privacy settings. In your Account settings, click on â€Å"Job Seeking,† click on â€Å"Let recruiters know you’re open to opportunities.† This is what opens up LinkedIn f rom â€Å"living resume† to â€Å"next-level job search tool.† It doesn’t replace the need to go out and search for job openings or proactively send out your resume, but it increases the chances that someone will find you (the needle) in the database (the haystack) for a potentially great job opportunity.It’s a way of letting the recruiters and hiring managers of the world know that you’re available, without putting up a big, honking neon sign (visible to, say, your boss) that you’re looking to leave your current job. It flags your availability behind the scenes.Update your key words.Given that you’ve opened up your profile to recruiters and potential employers, you need to make sure that you’re giving them what they’re searching for in 2018. That means updating your skills, job history, and summary with the words that are important in your industry now- not three years ago. This step is especially key if you’ve h ad a profile that has kind of languished, un-updated since you got your current job.So how do you figure out what key words to use? Search for current job postings in your field. What kind of skills are they emphasizing? What qualities are they seeking in candidates? Once you know what companies are looking for right now, you can work that language in to your profile and increase the chances of a) matching their search criteria and b) holding interest once someone clicks through to your page.Refresh your profile content.The hardest part of making your LinkedIn profile ready for 2018 is keeping up with it after you’ve made the initial updates and changes. Some of the information you put in is going to stay static for a while, especially after you’ve updated your projects and skills from 2017. That means you should turn your attention to live content on your profile page. This is basically a blog where you’re able to write what you want. It’s not a personal blog- it should be entirely focused on your field and your professional life. If you don’t feel comfortable waxing on for 500 words about your career philosophies, you can share links to articles by others in your field or offer commentary on trends. How-to posts are also very popular, if you have a particular skill or area in which you can teach others.According to OKDork, the most successful LinkedIn content posts:Have a headline of fewer than 50 characters.Contain pictures, but not videos or other multimedia, to avoid awkward device and readability issues.Are divided into separate headings for ease of reading.Include lists or how-to tutorials.Are substantial (approximately 1000-2000 words).Are not controversial.Are readable for a broad audience (like the lay person who doesn’t know much about your field, as well as someone who already works in your field).And as you’re thinking about what you want to write and share on your LinkedIn profile, remember: always keep it professional. You’re presenting your best career self, so don’t derail that by airing your political grievances, or responding in kind to negative comments. And I assume we all know this already, but just in case- no smack talk about people in your industry. If you disagree with someone, and want to talk about it publicly on LinkedIn, do it politely and respectfully.Another key step is editing and proofreading your content before it goes live- you want to make sure you sound intelligent and put-together, and nothing derails that quite as quickly as five typos in the first paragraph alone.Set a LinkedIn update schedule.At the beginning of the year, set reminders for yourself to update your profile so that you’re keeping it as fresh as possible. Consistency is the key to a well-maintained LinkedIn profile, and it shows you’re engaged. If you go on a hot streak, posting stuff for a month, and then a recruiter sees that you haven’t bothered fo r the past three months after that, it looks like you’ve abandoned your page. Reminders and a schedule (say, monthly) for posting new content (and updating your existing skills and projects) will help ensure an active, consistent vibe for your page.If you’ve been a more casual user of LinkedIn, or you just haven’t spent much time updating your info, this is a relatively easy way to help set up your 2018, career-wise. Even if you’re not sure whether you’ll be looking for a job, you’re getting ready for â€Å"just in case,† and saving yourself valuable time and energy if you find yourself needing to start a job hunt on short notice. It’s also a handy tool for keeping track of information you’ll need to set your professional goals or if you need to come up with a snapshot of your achievements and skills for a promotion or self-review. Updating your LinkedIn profile is a great way to get organized for the coming year.

CJ summarize 6 Essay Example | Topics and Well Written Essays - 250 words

CJ summarize 6 - Essay Example These police organizations are mainly derived from a punitive model of administration and control and here any deviation from the rules and regulations can lead to punishments based within ranks. The police organizations have three main services, i.e. line services, administrative services and auxiliary services. The main functions of the police department include protect public safety, enforce the law, control traffic, conduct criminal investigations and interpret the law. Considering the patrol elements of the job, there has been immense evolution from night watch systems, to motorized patrols, however in the recent times this has moved on to be more focused on foot patrolling thereby increasing the contact with citizens. To ensure the overall effectiveness of the patrolling system, the Kansas experiment was conducted. Here this included a normal group, which involved a car cruising, a proactive group, where there was a higher level of patrol and more number of cars and finally the reactive group where the police response was only based on requests. There was not much difference with the three groups and the presence or absence of the police was in no manner a deterrent to crimes. In terms of the detective force approach, the main focus includes identification, arresting criminal offenders, collecting and preserving physical evidence, locating and interviewing witnesses and also the recovery and return of stolen properties. However the overall proportion of arrests is relatively much lesser. There are however several other issues that are present, which includes abuses, reclassification, low clearance rates, etc. The police department however also have a number of specific types of enforcement situations which include surveillance, decoy operations, intelligence gathering, and other enforcement activities. There are also other assigned officers to SWAT teams which deal with high risk situations. Another group of police

Brightware Corporation Essay Example | Topics and Well Written Essays - 1250 words

Brightware Corporation - Essay Example Until the past 3 years, the sales of Brightware Corporation were unparalleled by any other company in the fray. In fact, our products had received maximum points as part of a general quality survey conducted by the Bureau of food standards, both in terms of quality as well as safety of use. However, there ware some serious reasons for the company not being able to perform with similar momentum during the previous year. In order to determine the exact causes of this slump, I visited a number of places associated with the company. Firstly, I spent considerable time at the warehouse facilities of Brightware Corporation to determine whether there were any lapses in terms of efficiency or quality. I met with a number of key personnel and also had performed an analysis on the efficiency at various stages of the production line. From my investigation at these facilities, I succeeded in figuring out a few key aspects that were hampering smooth supply. In this regard, I made observations that in addition to a slip in the employee morale, there was also an increased incidence of absenteeism among the personnel and this was directly having an impact on overall efficiency to the tune of a drop of 20%. The reasons for t The reasons for the fall in employee morale are not restricted to a single aspect. Firstly, upon visiting the 6 warehouse facilities of the company, I discovered that the working conditions were not up to the standards. Over the years, much of the machinery that had started to get old had not been replaced. It was also found that much of the warehousing equipment such as cranes and forklifts (almost 65% of the total equipment) required a major overhaul. The increased sales over the past few years that had grown by 125% over the past 4 years had increased the workload of the staff, who at most times, were unable to cope with the heavy demand and supply forces. This increased work pressure combined with a lack of efficient equipment has been found to be the major contributor for the fall in employee motivation. In addition to this, unable to cope with the extreme work pressure, many of the employees had been forced to absent themselves on a regular basis. In fact, a look at the attendance registers over the past years suggests that the rate of employee absenteeism had increased from a mere 6% to a staggering 15% within the span of a single year. Apart from this, as the business had grown, the supply chain had become overburdened and the lack on the part of the company to open up additional warehouses (calculations show that we require to open 4 new ones as of now) as a measure to satisfy the increased demand. Therefore, transport at the existing warehouse facilities of the company had to wait for prolonged periods, which was having an impact both on the supply from manufacturers as well as the supply to the retail chains. In fact, this has grown to such proportions that the overall productivity of our company has dropped by nearly 20%. A part of my interaction with some of the

Why Person Centered Values Are Important Essay Example for Free

Why Person Centered Values Are Important Essay We all have our own values that have developed as a result of our family and childhood experiences, and as a result of our friendships and relationships. Our values are also influenced by people in our local community, as well as by national figures and the media. Support workers in social care are expected to promote particular values. There are two important points to note. First, the idea that learning disability workers are supporting a person. It is not a question of being in charge or in control, because choice and decision-making should lie with the person, as far as possible. Second, it is very important that these principles are part of your everyday work. There should be nothing special about them, they should be part of day-to day life. Within a few days of starting work with people with learning disabilities, it should be clear to you that everyone you work with is an individual, with their own particular likes, dislikes, strengths and personality. Services and support workers should always focus on the individuals they are working with, rather than the needs of a group of people. You and your colleagues should have the hopes, dreams, interests and needs of each person you support as a top priority in your daily work. Why it is important to promote rights  and values When we talk about promoting rights and values, we mean: • actively using those rights and values to influence everything we do • seeing them as having an important role in all our work as learning disability workers  encouraging their use as the standards by which we and others judge the quality of life of the people we support, and the  quality of the services that support them.  This is a big task. The use of values as standards is a huge challenge to services. But the idea is central to the basic principles of supporting people with learning disabilities.  To demonstrate that you have understood this, you should be able to discuss why it is important to work in a way that promotes these values when supporting those who have a learning disability. The following example  should help you to develop the skills you will need to discuss values in relation to the lives of the people you support. Person centred values mean that people with learning disabilities should: • no longer be marginalised and isolated within society • have the same social status as other people • no longer be subject to exploitation and abuse • have their opinions taken seriously • have their adult status recognised • have the same citizenship rights as other people. The General Social Care Council (GSCC) is the organisation set up by the government in 2001 to register and regulate all social care workers. It has produced a Code of Practice which states that social care workers should work in a certain way. You can see some of these requirements in the table below: Code of Practice for Social Care Workers requirements Protect the rights and promote the interests of service users and carers Strive to establish and maintain the trust and confidence of service Users and carers Promote the independence of service users, while protecting them as far as possible from danger or harm Respect the rights of service users, while seeking to ensure that their behaviour does not harm themselves or other people

lost :: essays research papers

"Hello?" "Mike, it's Alex. Victoria was in a car accident last night..." "Oh my God! Is it serious?" "Yes, it's pretty serious. She's still unconscious. Hey listen, buddy, I have to go out of town for a while and I was wondering if you could call the hospital every once in a while because apparently somebody she knows should be around after she wakes up. It sounds kind of silly to me but..." "I'm leaving right now." "Do what you want, Mike. Why don't you get some more sleep; after all it's three in the morning. I've got to go- my plane leaves in an hour. Thanks so much for bailing me out at such short notice, old pal." "Hey no problem, buddy, it's only your wife; no need to be worried or anything..." Mike said sarcastically to the dial tone. Mike ran to the shower and was dressed and in the car in ten minutes. "Excuse me, could you please tell me what room Mrs. Victoria Warner, I mean Smith, is in?" "Yes, sir, she's in room 23, but you can't see her until 6:30. You may wait in the lounge at the end of the hall if you wish." "Thank you very much." Mike looked through the little square window of her door. The private room was cold and dark with green tile covering the walls halfway. She had tubes in her nose, her head bandaged heavily, her arms in casts and her neck in a brace. She had a long cut along her right cheekbone. "You're still beautiful, little Victoria," Mike murmured softly to himself as tears welled up in his eyes. He turned away and walked down the hall to the private lounge. As he walked in and sat down, he scanned the people already there. There was a seemingly nice older couple, two middle-aged women and a young boy. "I REALLY hope her foot feels better after surgery," one of the women said. "No you don't, Susie. You're the one that didn't want to pitch in some money to help her pay the bill," the other said icily. "I wouldn't talk, Jen. You don't even want to be here. I loved those fake tears of concern when they wheeled her in; that was a nice touch," Susie laughed wickedly. "She wouldn't even need to have surgery if it weren't for you dropping that iron on her foot.

Marketing Communications Memo Essay

This year this organization has elected to erect a monument to honor the fallen military heroes of Jacksonville, Florida. Some demographics of this large city are its’ multigenerational and diverse ethnic population, varied socioeconomic span, and of course, the large military representation, both active duty, retired, veterans, and their families. The location of Jacksonville in northeast Florida is a great stopover spot for tourists making their way to Orlando or Tampa and the snowbirds on their journey to southern Florida for the winter. The location of the monument should be centralized and near a major highway, possibly Interstate 95 between Interstate 10 and Interstate 295 South. Jacksonville, Florida is a military town and rich in its military history. According to United States Census Bureau QuickFacts (Jacksonville, 2008-2012) approximately 81,000 veterans live here. This number represents 10.5% of the total Jacksonville population. When including Orange Park and Jacksonville Beach to these numbers the veterans’ total number increases to nearly 85,000. This number is not reflective of the family members surrounding the veterans. The QuickFacts sheet goes on to state that the average household in Jacksonville, Jacksonville Beach, and Orange Park, is approximately 2.50 persons. The number of individuals living in the greater Jacksonville, Florida area directly related to the military member adds another 127,500 people for a total of 170,000 (QuickFacts Orange Park, QuickFacts Jacksonville Beach & QuickFacts Jacksonville, 2008-2012). We will want to choose a central location for the monument as Jacksonville, Florida has the greatest land mass in the continental United States with 885 square miles (Insider’s Guide to Jacksonville, Florida, 2014). By centralizing the location we can attract as many of Jacksonville’s residents to visit the monument. We must also take into consideration the ease of access to the monument for out of state visitors. If the location is too complicated to get to many people will not visit the site. The monument site will also have a visitor/gift shop with smaller images of the Fallen Heroes Monument for sale, along with military memorabilia of the two naval military installations, Naval Air Station Jacksonville and Naval Station Mayport, and Marine Corps Support Facility Blount Island Command along with military collectables. The various National Guards outfits along with the Coast Guard will be represented as well. The gift store will be maintain and staffed by Naval Air Station Jacksonville and proceeds will help with the upkeep of the monument. We will build the store as part of the monument site. The City of Jacksonville has donated the land in the name of the local fallen heroes. The project hopes to capture national attention with its innovative design and availability of military collectables. We want not just the Jacksonville, Florida residents to take pride in this monument but the State of Florida and our nation. Fundraising will be accomplished by reaching out to local military and veteran organizations. The Veterans of Foreign War, American Legion, Student Veterans of America, and American Veterans are all onboard to help with fundraising events like car washes, cook-outs, and large yard sales. We have also partnered with the local motorcycle clubs in Jacksonville, Florida who have scheduled several Saturday rides throughout the state. Historically the bikers clubs have donated large sums of money to events such as ours. The Jacksonville Sheriff’s Office and Jacksonville Fire Department are also collecting donations to help defray the total cost of the monument. Naval Station Mayport and Naval Air Station Jacksonville will have golf tournaments to support the building of the monument. Grants from the City of Jacksonville and from the State of Florida have been pledged.  There will be a website featuring the future monument and donations can be accepted there as well. Military personnel come from all ages, racial ethnicities, socioeconomic levels, and religious backgrounds; it is a fair assessment to predict that the visitors to the monument will be of the same diversity. The marketing direction will be of one from pride in our nations’ military men and women, the good work they do the world over, and the sacrifices they have given. The local community is fully committed to the project and is evident by the large number of private contributors. References: Insider’s Guide to Jacksonville, Florida. (2014). Retrieved from http://www.insideflorida.com/city/info/Jacksonville QuickFacts from the US Census Bureau. (2008-2012). Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12000.html QuickFacts from the US Census Bureau. (2008-2012). Jacksonville, Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12/1235000.html QuickFacts from the US Census Bureau. (2008-2012). Jacksonville Beach, Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12/1235050.html QuickFacts from the US Census Bureau. (2008-2012). Orange Park, Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12/1252125.html

Bmw Marketing Mix

History: The origins of BMW trace back to 1913 when Karl Friedrich Rapp, who was a  Bavarian(well-known engineer in a German aircraft company in Munich. The company specialized in airplane engines. But it was a  problematic area. He had a  financial difficulties and decided to form new company owners Franz-Jozef Popp and financier Camillo Castiglioni and relaunched Motoren Werke and because Rapp was Bavarian there was a  new name Bayerische Flugzeug-Werke (BFW) was formed after a  short time the name was changed to BMW and from the beginnig they started to produce airplane engines.At the beginning of the 20? s BMW slapped their logo, which is unchanged until today. After the 2. world war the treaty of versailles prohibited BMW to switch to manufacturing air brakes for railway cars. After this treaty company started to focus on developing motorcycles engines. Ower a  2 years they built 2 motorcycle models(Victoria, Flink) and after this they built their first BMW factory. Two-wheeled vehicles quickly turned into four-wheeled ones in 1928. With their motorcycles they made world records, because they were the fast motorcycles.In 1932 they launch new car model 3/20 PS. As time passed by, BMW got bigger and bigger and, shortly before the Wold War II outbreak, took over some more factories in the vicinity of Berlin. Due to BMW's versatility and need for mechanized faming implements and spare parts, the first BMW bicycle was born. They started to export their motorcycles to new york in 2 decades. The last one at the beginning of the 40? s. The 1955 Isetta, powered by a 12/13 hp motorcycle engine, becomes a favorite among customers.Over 160,000 units are sold, transforming the Isetta into a symbol of the post-war decade. They had a  lot of technological improvements on their cars. With the help of Herbert Quandt, BMW, still a share-owned company, is brought one step closer to independence. The 60's brought a multitude of achievements with the 1500 and 160 0 series, as well as a range of new sedans, the 2500, 2800, American Bavaria and the 2. 5 CS and 2800 CS coupe models. Production lines that would become worldwide pieces of success soon came out, such as the 6 and 7 series and the recently reconstructed BMW M1 model.By the end of the 70's, BMW had dug deep into other car-improvement related fields as well, and electronics proved to be the perfect ground for growing BMW's next generation of computerized car devices. Economic fuel research then became top priority. Research started to be heavily reinforced and reached new uncharted areas through the employment of over 6,000 people. Once the Z1 one came along, the profits kept pile-up trend. Caring for the customer and staying ahead of competition was proof enough that BMW had turned into a true, mature brand. Business development:BMW has various sources for research and product development: A well known BMW location is the Engineering Center (FIZ) in Munich. This institution was laun ched in 1987, implementing the idea of co-location. Co-location stands for bringing together all people into one site, who are concerned with the product development process, incl. suppliers. Nowadays about 5,000 researchers, engineers and technicians are working at the FIZ. A design studio in California, which provides trendy designs from one of the most creative places of the world. A project team in Japan, which serves as an antenna into Japanese technical developments.BMW-Technik GmbH, which was launched in 1985 and is responsible for idea generation off-site, equipped with own design facilities, acoustic wind tunnel and various other facilities for noise reduction. This company employs about 100 people. Company mission and business focus: Reading the BMW Group mission statement, it's easy to understand why the BMW Group is clearly associated with premium products, premium prices, and premium experiences. The BMW mission statement is†¦ The BMW Group is the world's leading p rovider of premium products and premium services for individual mobility. Beyond that, each brand of vehicle under the BMW Group umbrella has its own distinct brand identy†¦ BMW Brand – â€Å"The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality. † MINI Brand – â€Å"The MINI brand wins hearts and turns heads. MINI is refreshingly different: extroverted, spontaneous and in every respect something out of the ordinary. † â€Å"For over 100 years, motor cars of the Rolls-Royce brand have stood for truly outstanding engineering, quality and reliability.The BMW Group is the world's leading provider of premium products and premium services for individual mobility. † Focus: he concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness. .. We have introduced our fuel-saving technology, Efficient Dynamics, as a standard feature in all series. It uses start-stop technology, brake-force energy recovery and other methods to drastically reduce fuel consumption, while at the same providing more power.We call this â€Å"Sheer Driving Pleasure 2. 0. MARKETS OF BMW The main markets for BMW automobiles have been in Europe, the USA, Japan and the Pacific region, with the markets of Germany and the US accounting for almost half the total car sales. Important markets have also been the fast-growing UK, and the Italian, French and Japanese markets. Sales in the USA market have been particularly successful, as they grew by over 8 per cent on the previous year to 277,000, becoming the biggest market for the group and overtaking the Lexus brand for the first time.At the end of 2003, the outlook for 2004 by group management and industry observers was upbeat. This view was s upported by the successful launch of the new 5-series, the consolidation in Europe and Asia of the BMW Z4, the introduction of the BMW X3. The new BMW 1 Series and the BMW 6 Series cabriolet were launched early in 2004. By far the most successful models were the MINI, the 3-series and the 5-series, but the other models were also in significant demand. In the Chinese markets there was growing demand for the higher end models of the range, specifically for 7-series and 5-seriesTarget customers: Upper middle class — professional employees at the upper part of corporate ladder such as financial analysts Product policy: Assortment: cars: BMW 1 series (3, 5 door, coupe, convertible), BMW 3 series (sedan, coupe, convertible, touring, compact) BMW 5 series (sedan, touring) BMW (coupe, grand coupe, convertible) BMW 7 series (sedan) BMW X1-X6, BMW Z4 roaster, BMW M series( 3,5,6) also MINI :MINI is one of the most entertaining cars on the road, with dynamic performance and handling and an unmistakable appearance that makes it instantly recognisable.It is currently available in a range of models including: MINI Hatch (MINI One, MINI Cooper, MINI Cooper D, MINI Cooper S), MINI John Cooper Works, MINI Convertible (MINI One Convertible, MINI Cooper Convertible, MINI Cooper S Convertible) and MINI Clubman (MINI Cooper D Clubman, MINI Cooper Clubman, MINI Cooper S Clubman). MINI is produced in England and is now sold in over 70 countries worldwide. The Rolls–Royce Motor Cars :Rolls-Royce launched the Drophead Coupe in 2007 which has a V / 12 / 48 engine, reaches a top speed of 149 mph and does 0-100km/h in 5. 9 seconds. The Rolls-Royce Phantom features a 6. 5 litre light alloy V12 engine that provides 460PS (453bhp) of power. Rolls–Royce also launched the Centenary Experimental 100 EX and the limited edition Centenary Phantom in 2004. Summer 2008 saw the production of the new Phantom Coupe, the most driver-orientated model in the Phantom line. Motorcycles : SPORT, TOUR, ROASTER,ENDURO,URBAN MOBILITY SPORT: S1000 RR, K  1300S TOUR: F800GT, R 1200RT, K  1600GT, K  1600GTL, ROASTER: F800R, R1200R ENDURO: G 650 GS, S  650 GS sertao, F 800 GS, R 1200 GS, R 1200GS adventure URBAN MOBILITY: C 600 sport, C 650 GT Scooters: BMW C 600 Sport BMW C 650 GTBMW C EVOLUTION e-Scooter Acessories: DVD systems, radios, car care, lights, navigations,air condition†¦ Clothes Quality: in 2008 BMW received a score of 3 out of a possible 5 points in the averaged category of Overall Quality( like ford, kia, nissan) Logo: The BMW logo consists of a thick black ring encircled by a silver lining. The letters ‘BMW’ are inscribed in a non-serif font in the top half of the black ring. The gap within the ring is divided into four equal alternative blue and white quarters. The BMW logo, commonly known as â€Å"roundel†, was created and registered in 1917.The created logo design is remarkably simple and projects an identity that is sma rt, clear, sporty and image-conscious. It is one of the most distinctive logo designs in the world, speaking highly of a brand-led company. The 1929 Dixi was the first vehicle to carry the famous BMW logo. The BMW logo has been altered very rarely and minutely and has maintained its original look throughout the company's history. Here are some of the logos that have been used since 1917. People think that the BMW logo is based on a rotating airscrew. The origin of this interpretation is the cover of a BMW aircraft magazine.This picture (shown below) was taken in 1929, years after the logo first came into existence. BMW chose the Bavarian national colours as a  symbol Innovations: BMW Innovations With a constantly updated menu of inspired new technologies and products, BMW is leading the charge in automotive evolution. We engineer our renowned vehicle lineup to be the most advanced in the world. And we continuously push the limits of efficiency and performance. We do this because o ur goal is not to be ahead of the curve; we are determined to be ahead of everything else on the road. Connected Drive:BMW is focused on connecting you, the driver, in meaningful ways to your vehicle, and to your world at large. Intelligent innovations provide you with unprecedented mobility, so you enjoy the best possible combination of safety, comfort, entertainment, and – above all – driving pleasure. Head-Up Display: BMW's full-colour Head-Up Display projects critical driving information, such as speed, directions, and alerts, directly in your field of vision, so distraction is minimized. This virtual image appears approximately two metres ahead of you, at the end of the hood, seamlessly integrating into whatever scenario your find yourself in.Your eyes and attention stay focused on the road, where they rightfully belong. BMW Apps: Introducing a new way to stay in touch. With the BMW Apps you can bring Facebook, Twitter, your calendar, or even your favourite web ra dio station into your car on the iDrive screen. Your Control Display can show the latest status updates from your Facebook or Twitter account, as well as upcoming events, while the car's audio system can read them out using the text-to-speech function. Get ready for the next generation of mobile communication and entertainment – with your iPhone and BMW ConnectedDriveBMW Concierge: There's much more than just a welcoming voice on the other end of BMW Concierge. Whether you're looking to book a flight or hotel, find the nearest ATM, or make a reservation at your favourite restaurant, our customer relations agents are always there for you. BMW Concierge is available 24/7 and transfers address data directly to the Navigation System of your BMW. And in case of emergency, BMW Assist is equipped with a host of helpful tools, including Emergency Request, Enhanced Roadside Assistance, Remote Door Unlock, Advanced Automatic Collision Notification, Stolen Vehicle Recovery, and more.Nig ht Vision: Your command of the road doesn't end when the sun sets. BMW Night Vision is our exclusive infrared technology that allows you to see through the dark, up to a class-leading 300 metres ahead. Objects, animals, and pedestrians are instantly distinguished, leading you to safer nighttime driving. Google MyInfo: Use Google Maps to send points-of-interest information directly to your BMW using your e-mail address and BMW Assist account.Find restaurants, friends' homes, or even the location of your next meeting. With Google Maps, you can send any destination to your vehicle from your computer, and then accept the information into the Navigation System once in your car. You can even call your destination using Bluetooth integration by selecting the displayed telephone number. http://www. bmwvictoria. ca/BMW/Innovations/tabid/206/Default. aspx tam videa Services: Financing, insurance,credit cards, leasings, Pricing policy: Price strategy-

Spreadsheets, Design and Database Essay Example

Spreadsheets, Design and Database Essay Example Spreadsheets, Design and Database Essay Spreadsheets, Design and Database Essay Success criteria I have decided to set 3 success criterias so that I know what I want-to achieve and I can see if I have achieved it at the end. They will all be what I want to find out from my database on recycling. I will be able to use these to evaluate the success of my work and be able to test my task.My 3 Success criterias1. The database will reveal what the most popular item within females is.2. The database will also show what method people use to recycle the most.3. And lastly my database will show how many people are aware if their friends recycle.QuestionnaireI will ask this questionnaire to 15 people so I can design my own database from the results.1. Do you recycle?Yes ///////// No ////// I dont know2. What age group would you qualify in? 20///___21-40/////____41-50//// 51;///3. Are you Female or Male?Male//////// Female//////// I dont know4. What item do you recycle the most?Paper//// Glass///_______Cardboard/____Clothes///___Other//5. Where do you recycle?Bins/////___r ecycling center//__recycling box//___I dont///////6. How often to do you recycle?; Daily/_____2-3 days// Weekly/////____Never////// Other/7. Do you know what your areas recycling system is?Yes/////// No////////8. Do most of your friends recycle?Yes//// No//// I dont know//////

Dating and Marriage Vocabulary in English

Dating and Marriage Vocabulary in English This dating and marriage vocabulary guide provides common expressions used in English to speak about romance, going out and getting married including the verbs, nouns, and idioms used with these expressions. These are often similar to those used when ​​speaking about romantic relationships. Before Marriage Verbs to ask someone out - to ask someone to go on a date Alan asked Susan out last week. She still hasnt given him an answer.   to date - to see someone repeatedly in a romantic sense They dated for two years before they decided to get married. to fall in love - to find someone that you love They fell in love while on a hike through Peru. to go out - to date once, to go out repeatedly (often used in the present perfect continuous form) Were going out next Friday. Weve been going out for a few months now.   to court - to try to date someone (older English, not often used in modern, everyday English) The young man courted his love by sending her flowers every day. to go steady - to date regularly over a long period of time Tim and I are going steady.   to have a boyfriend/girlfriend - to have a continuing relationship with one person Do you have a boyfriend? - Thats none of your business! to arrange a marriage - to find marriage partners for other people   In the US most people find a partner by dating. However, its common to arrange marriages in a number of cultures around the world.   to woo someone - to try to go out or date someone How long have you been wooing Anna? Have you asked her out yet? Nouns speed dating - modern technique to find someone to date, people speak to each other quickly one after the other in order to find someone to date Speed dating might seem strange to some, but it certainly helps people find others quickly. online dating - sites that help arrange relationships by meeting possible romantic partners online As many as one in three marriages start with online dating these days. courtship - a period of time during which a man tries to convince a woman to marry him (not generally used in modern English, but common in English literate) The courtship lasted for six months, after which the couple married.   relationship - when two people have a committed attachment to each other Im in a relationship at the moment. Idioms a match made in heaven - two people who are perfect for each other Bob and Kim are a match made in heaven. Im sure theyll have a happy and healthy marriage.   love at first sight - what happens when someone falls in love the first time they see someone I feel in love with my wife at first sight. Im not sure it was the same for her. love affair - a romantic relationship Their love affair lasted for more than two years. blind date - to go out with someone you have never seen before, blind dates are often arranged by friends She was surprised at how much fun she had on her blind date last week. Becoming Engaged Verbs to propose - to ask someone to marry you   Im going to propose to Alan next week. to ask someone to marry you - to ask someone to be your spouse Have you asked her to marry you yet? to ask for someones hand in marriage - to ask someone to marry you Peter arranged a romantic dinner and asked Susans hand in marriage. Nouns proposal - the question made when asking someone to marry   He made his proposal when they brought out the champagne. engagement - the state of being engaged, making the promise to marry each other They announced their engagement at the Christmas party last week. fiance - the person to whom you are engaged My fiance works in education. betrothal - a literary term synonymous with engagement (not commonly used in modern English) The couples betrothal was approved by the king. Idioms to pop the question - to ask someone to marry you When are you going to pop the question? Marrying Verbs to get married - the action of becoming husband and wife They got married in a historic church in the countryside.   to marry - to get married They are going to wed next June. to wed - to get married We wed twenty years ago on this day. to say I do - the agree to marry the other person at a wedding The bride and groom said I do after their vows. Nouns anniversary - the day of your wedding, celebrated by married couples Our anniversary is coming up next week. What should I get her? marriage - the state of being married Their marriage is very good. Theyve been married for twenty years. wedding - the ceremony during which people get married The wedding was lovely. I couldnt help crying a little. matrimony - the state of being married (used less commonly than marriage) The matrimony withheld the test of time.   wedlock - the state of being married (used less commonly than marriage) Weve been in wedlock since 1964.   vow - the promise made between two people during a wedding We exchanged our vows in front of our family and friends.   bride - the woman who marries The bride was so beautiful. They looked so happy together. groom - the man who marries The groom looked arrived twenty minutes late for the wedding. Everyone was very nervous!

Living Long and Keeping Well Essay Example | Topics and Well Written Essays - 750 words

Living Long and Keeping Well - Essay Example In their article "Living Long and Keeping Well: Elderly Canadians Account for Success in Aging," by Bassett, R; Bourbonnais, V; and McDowell, I, the writers have correctly researched aging population in Canada to find out the causes for their long life and well-being. Nonetheless, they have not found anything new in the research made by them. The research made by Bassett, R. et al lacks depth. Let me hasten to mention that if the purpose of the article is to reinforce the theory of good living and nutritious diet for long living, I have no objection to it. Indeed, in this age of fast and junk food, the need of nutritious diet has to be constantly reminded to make the right impact. However, my point is that Bassett et al have come up with analyses that do not provide any new insight into the causes that make for long, healthy lives. Reasons such as: keeping active, maintaining good nutrition, and the explanation of Francophones and Anglophones are very broad and these are useful in the case of every age group. The actual reason for longevity must go beyond what have been mentioned in the research (Canadian Journal on Aging). As already mentioned in the problem citing activities, good nutrition, etc. do not convincingly prove longevity. The hypotheses are based on general activities and food intake that anyway make for good health in any age group. There must be certain aspect unique to each individual responsible for his or her carrying on with aplomb even in advanced years. It may be the cup of green tea an aged couple may have been taking regularly since their middle years. It may be a long walk a bachelor may be enjoying since his youth. Such unique aspects have not been adequately covered. Samples There has not enough samples been tested to find out the end results of certain unique behavior. As mentioned earlier, an aged couple may have found elixir in the green cup of tea they have consumed regularly since their middle years. Talking to individuals and couples on the reason they feel are responsible for their longevity and analyzing them could prove to be more effective in the type of research Bassett et al have undertaken. Variables The variables researched by Bassett, R et al are too broad to be cited for the purpose of this study. Undoubtedly, they have come back to the same point of good hygiene and proper diet. However, there are millions who are equally adept at consuming good diet all their years and they have not lived long enough to convince the world that they have done nothing wrong to have their life cut short. Method Likewise, the method adopted for the purpose of the research does not cover well the precise reasons for the longevity of the aged in Canada. The reason that "physical illness was less significant than the will to adapt to illness and avoid further physical decline as long as possible" is also much too broad to shed any light on the uniqueness of the research (Canadian Journal on Aging). Conclusion After going through the article and reflecting on the points made by the writers, I am unable to find justification for treating the article with so much concern. This research would be better made by lay

The Marlin Firearms Company marketing profile Essay

The Marlin Firearms Company marketing profile - Essay Example The Company currently sells nine major firearms, has historically produced many different types of firearms, and has evolved its marketing strategies to better reflect the attitudes and beliefs of today's buyers all over the world The various marketing objectives for the company have altered over the course of its existence and currently are reflecting the values of a large group of consumers who want specific products.The Marlin Firearms Company specializes in small arms manufacture and accessories. Originally, consumer appreciation of these products came from their basic differences from other firearms like those produced by large companies like Winchester (Marlin online, "The history of Marlin Firearms"). The machine guns produced by the company in the early 20th century were used en mass by soldiers during the First World War, but now the company has focused its production and marketing to smaller handguns and rifles that are used by homeowners and hunters. Communicative objectiv es for Marlin concerning their products are that these firearms are not, as in the past, for large scale warfare but for protection, collection and hunting expeditions. These are values the company realizes its customers hold highly and by focusing the range of products onto these values, Marlin is known for personal, acceptable manufacture of firearms.Marlin products are promoted on the basis that every customer has his or her own target in mind: whether it is actual target practice, small game, large game, deer, bears or random varmints, Marlin has a shotgun or rifle to get the job done. The premise of this promotional strategy is "Find Your Target" (Brophy 1989), and whether shopping online or speaking with a local dealer, customers can discover which guns suit their needs and skill levels. Along with the guns themselves, Marlin promotes an entire line of accessories such as hats, gun slings, books and knives to accompany the hunting lifestyle. In particular, marketing is focused on Americans who have often grown up with parents or grandparents who hunted, and who want to continue what they view as a traditionally way of life. Marlin markets itself as "America's Favorite Riflemaker" (ibid.), a title that speaks for itself in terms of advertising. There is a large pull in the American market for hunting gear simply so that Americans can embrace this kind of lifestyle; Marlin caters to the existing market by advertising products specific to the purpose consumers have in mind. Promotional Budget The Marlin Firearm Company makes an estimated $28 300 000 annually in profit; it employs more than 575 people and is able to allocate up to 70% of revenue directly to marketing strategies (Manta online and Brophy 1989). This money is divided between the publishing of the sales catalogue, the upkeep of the website and advertising campaigns in many related publications. With the bulk of the budget being spent on various sponsorships in arms-related publications, Marlin spends relatively little on the maintenance on the website that accounts for a large portion of their income. The online catalogue and sales pitches found on the Marlin Firearms website are the most efficient way to advertise and make direct sales to customers who find the company through a simple keyword search. Media Strategies The Marlin Firearms Company has been a big part of the American firearm industry for some time now; despite this foundational image the company ensures that its name persists with constant sponsorship and event collaboration. The production of the company's own catalogue goes a long way to presenting Marlin products to the public,

Annotating Photos Essay Example | Topics and Well Written Essays - 750 words

Annotating Photos - Essay Example The second photograph shows a refining zone with cloud emissions. The area is de-forested and there is no sign of life in the neighborhood. This photo clearly depicts the effects of consumption on the environment and the people since there are no residential houses in the neighborhood. The third photograph shows the shore line which has being lowed with a sub-marine at a distance. The sea shore also appears to be deforested and lifeless and it is quite eminent that the harbor is not well developed due to pollution in the neighborhood. The forth photograph was selected because it clearly depicts a well established and developed oil refinery in the given region. In refining non-renewable sources of energy like fossil fuels, the refinery emits smog which pollutes the environment by forming acid rain. The fifth photograph clearly shows smog being produced from the emission of the production of fossil fuels i.e. oil in oil cylinders. The smog leads to the formation of acid rain which leads to increased temperatures since heat collects in air thus making it thick and intense. The six photographs show automobiles collecting raw materials like sand from the sea shore. Two other private cars are also seen in the region. Automobiles consume non-renewable sources of energy i.e. oil which pollutes the environment consequently leading to global warming. The seventh photograph shows deforested land with ... The eighth photograph shows a raised sea level. Two automobiles i.e. a private van and a ferrying lorry are at work. Consumption of fossil fuels by automobiles and other forms of production and processing leads to raised levels of the atmospheric temperatures makes sea waters to evaporate. The ninth photograph shows a deforested coastal area with heaps of collected raw materials i.e. sand from the sea shore. This sand is to be ferried away for consumption which leads to lowered sea levels consequently leading to de-forestation which increases atmospheric temperatures. The tenth photograph depicts a town dwelling/a city with sky scrappers, monuments, artifacts, trains and other forms of public and private transport. These consume fossil fuels especially oil which lead to pollution thus affecting visibility in the region. The eleventh photograph shows a manufacturing factory at the background with the foreground being left deforested and without any form of life or human dwelling. Use of non-renewable sources of energy lead to emission of smoke which affects visibility and leads to formation of acid rain. Finally, the last photograph shows a production factory i.e. steel works. The environment is deforested and there is no form of life or residential dwelling in the region. The production factory emits smoke which leads to increased temperatures thus global warming which affects the environment adversely. Taking photographs in Alba was not such an easy and pleasant task. The photographer had to withstand adverse heat, smog, poor visibility and unwelcoming sceneries. Most of the land was deserted thus the photographer could seek help or ask any guidance. The photographer realized that the land in Alba was in such a dismal state and the temperatures

The Bauhaus Movement: Characteristics and History

The Bauhaus Movement: Characteristics and History Introduction From the expression Bauhaus we still feel something fresh. In every day speech it is associated with the beginning of the modernism and it is invoking in us association with basic forms (square, triangle and circle), basic colours (red, yellow and blue), furniture from the metal, white architecture and functionalism. History of the small school that Bauhaus was, is a mixture of facts and interpretation from different sources. But Bauhaus was the phoenix that every generation understands differently. For us, Bauhaus is a symbol of rationalization and modernity of lifestyle, where we cannot find any unnecessary comfort. At the same time, it is an enemy for the conservative culture. We can say that Bauhaus has been connected with left wing all the time. For Nazi Germany Bauhaus was culturally Bolshevik, international and Jewish. But Nazis used the modern devices of the Bauhaus very often. Almost all members of the Bauhaus emigrated and lot of Jewish relatives were killed. In German Democratic republic, where the main school (Weimar and Dessau) was established, Bauhaus was denied till sixties. After that, they started to integrate it to their cultural heritage. On other hand, for the Federal Republic of Germany, Bauhaus was the main part of modernism. A Graphic design of Bauhaus acknowledges this historical concept and invites readers to take a fresh look at the facts about typography and advertising and printing workshop at the Bauhaus school. It is for the first time in ninety years after establishment of the most successful art academy of twentieth century, the Graphic design of Bauhaus, which brings together works of graphic design from three different schools of Bauhaus located in Weimar, Dessau and Berlin. The team has brought the numerous treasures of the collections of the masters such as Laszlo Moholy-Nagy, Joost Schmidt and Herbert Bayer. We wish that the readers will enjoy A Graphic design of Bauhaus and they will focus and concentrate on the creativity of the Bauhaus. Historical evolution When the Germany was established in 1871 it experienced change from the agrarian state into industrial. The reform artists of secession from Darmstadt, Munich and Dresden brought to Germany movement of Arts and Crafts from England, which was actually an opposition to industrialization. The new school that was set up in that period was characterised by different workshops, the most famous schools were Art school in Munich and Art and craft school in Weimar set up by Henry van de Velde in 1908. In 1907 Deutcher Werkbund (Union of German art), which conciliated between capitalism and culture was set up in Munich. In 1910, Walter Gropius became a member of Deutcher Werkbund, where he organized an exhibition of industrial works and during that time he gained a lot of experience for leading Bauhaus school. During the war, Gropius was very good leader and during that four-year period he was very quickly promoted to embarkation officer. After the war, in 1919, he continued his discussion with Velde about his succession. When he returned to Saxony, the School of art was closed and the only school that existed there was School of arts and crafts. He wanted to unite both schools and both schools accepted it. This was his first step for the Bauhaus school. Architects, painters, sculptors, we must all return to crafts! For there is no such thing as professional art. There is no essential difference between the artist and the craftsman. The artist is an exalted craftsman. By the grace of Heaven and in rare moments of inspiration which transcend the will, art may unconsciously blossom from the labour of his hand, but a base in handicrafts is essential to every artist. It is there that the original source of creativity lies. Let us therefore create a new guild of craftsmen without the class-distinctions that raise an arrogant barrier between craftsmen and artists! Let us desire, conceive, and create the new building of the future together. It will combine architecture, sculpture, and painting in a single form, and will one day rise towards the heavens from the hands of a million workers as the crystalline symbol of a new and coming faith. Walter Gropius Weimar (1919 1925) Walter Gropius wanted to create an architecture school that will reflect the time after the World War I. In 1919 he published manifesto of Bauhaus, which was focused against academic reform for art school. Main idea of the manifest was co-operation between craftsmen and artists. According to the other universities, Gropius reached back to the old model of craftsmans guilds. At the early age of Bauhaus was founded organization so study that was base of Bauhaus: the successful admissions examination, all students had to attend one year of preparation course called Vorkurs (primary course) a sort of trial semester, where they learned the sense for colours, materials, structures and they developed certain skills. After this preparation they were divided into workshops to earn a certificate of apprenticeship and simultaneously underwent artistic training. Between years 1919 and 1923 Bauhaus was strongly influenced by expressionism. After that, when Gropius talked about the school, he did not want to accept similarity of the De Stijl, the school he was very much against. In 1923, Bauhaus changed the direction and ideas. At that time, they were influenced by functionalism (they co-operated with Neue Sachlichkeit movement). In February 1924, social-democratic government, which has been supportive of Bauhaus, lost the main control in parliament to Nationalists. As the school was dependent on the government grants, and in 1925 Gropius signed less financing than was necessary for the schools budget, at the end of same year Bauhaus had to be closed in Weimar. Dessau (1925 1932) When the Bauhaus had to move out, under the pressure of conservatives and rightists, several cities offered to take it over. But the Bauhaus decided to move to Dessau, because they offered them to build a new school. At that time, school was entering a new era. The lessons officially started on April 1st 1925. The Bauhaus program was changed; what was important at that time, was connection between creativity and industry. In 1927 Walter Gropius called for Hannes Meyer, who became a leader of architecture department. In 1928 when Gropius resigned, Meyer became a director of the Bauhaus. This change was very important for Bauhaus because Meyer introduced the extension of the scientific basis of teaching methods and artworks became more scientific. For teaching the lectures at the school leading experts across the entire field of philosophy, psychology, and physics were invited. Now in the workshops, students began to produce standard products that became available for majority of population. Meyer raised the number of students to 200, what was not very good for school, because it has lost the elite character. Bauhaus had to be accessible to the proletariat. In 1930 Meyer was replaced by new director Mies van der Rohe, who kept the distance from any political stance. He wanted students to be primarily educated technically, artistically and in the crafts, so the education looked back to the Weimar basis. As director of Bauhaus, he had to face to lot of problems, school did not receive public construction contracts, and the city had reduced the its funding. He also had to face to the growing hostility towards Bauhaus in Dessau. Berlin (1932 1933) When the Nazi Party was becoming to the power, many of the members labelled the Bauhaus un-German and they accused the school from the Bolshevik subversive activities. Bauhaus was forced to move to Berlin in 1932, since when it was a private school only, but circumstances forced the director to close the school in April 1933. Political tension As the director of Bauhaus, Mies van der Rohe, had to face a lot of difficulties, which mainly occurred during financial crisis in 1929 and also the enemies to Bauhaus in Dessau. City reduced financial funding dedicated to Bauhaus. Budgets in years 1931 and 1932 were lower than spending appraised by Meyer. The similar public contracts, that Gropius and Meyer received; did not come. The space in Bauhaus building had to cleared for technical school that had more than 1400 students (meanwhile Bauhaus had only around 170 students), so the Bauhaus could use only one floor with seven ateliers. Strong student communistic party also existed at Bauhas. The last issue of their magazine was printed in Berlin in 1932, which was strongly supported by many students. Groups of students orientated to the right also existed there. In 1933, after school was closed, they made a petition for re-opening it. Mies van der Rohe aided also the spiritual sight of Bauhaus with lot of seminars. He invited philosophers such as Helmuth Plessner and Hans Freyer, who taught by anthropologies regularity. Preliminary course One of the most important innovations in teaching at Bauhaus was preliminary course. At the beginning, this course was only one semester long. but later it changed into two semesters and what was important about this course was the fact, that every student had to pass it. After that it had to be decided, if the student is able to study further or not. From 1919, the course was lead by Johannes Itten, who made some specific rules that were irrational, but from the winter semester 1920/21 they were obligatory. As Itten became the big opponent for Gropiuss new orientation for industry and productivity, in 1923 he decided to leave school. After that Gropius made a big revision of preliminary course. From 1924 the courses first semester was lead by Josef Albers and more practical than the second one lead by Laszlo Moholy-Nagy that had more theoretical aspects. Josef Albers lead the course as education of crafts and it was understood as creators education. Moholy-Nagy preliminary course was well known by its three major areas that it was focused on. The first one consisted on learning how to combine elements. The second one was focused on exercises to distinguish composition from construction. And the last one, probably the most famous, was focused on three dimensional study designs. The course was mainly about how to create objects from simple elements and materials. Hannes Meyer, the director of Bauhaus from the year 1928, the necessity of the preliminary course confirmed. From 1930 the course was changed into courses of Gestapsychology (psychology of form), sociology and social economy. In the same year the communistic students asked for (total) discontinuation of the preliminary course. In 1930, director Mies van der Rohe declared the preliminary course as voluntary. He introduced the exam at the end of all semesters, that declared who is able to continue study further or not. According to these exams, the preliminary course lost the meaning of choosing talented students, homogenization of students and education to creativity. But the Mies van der Rohe enlarged the preliminary course for the architects of free drawings without instruments, because he wanted to develop their visual abilities. Albers led this course as well. In 1938, the preliminary course was changed into visual training course that had to prepare students to vision in context. From todays point of view, the preliminary course was missing historical, nature and economic context. Workshops For Walter Gropius, the workshops were the most important part of education in Bauhaus. The first concept was, that after the passing preliminary course, the student should start studying to be an architect. This idea has never changed into reality, because at the time when Gropius was director on Bauhaus, the architect department existed just for one year from 1927 to 1928. So we can say, that during his time, Bauhaus had to reform education system of art and crafts. In Weimar Bauhaus these workshops existed: the ceramics, the weaving, the metal, joinery, the wall painting, the woodcarving and stone sculpture. Besides the workshops, theater group, graphic editions and printing workshop also existed there. In Dessau, some of the workshops were put together into one workshop, or the name had been changed, or it was discontinued. Finally, only seven workshops existed: the metal, joinery, woodcarving, wall painting, the printing and advertising, sculpture and the theatre. The teaching of architecture on Bauhaus existed from the year 1927, when three other workshops were formed. After that, it was easier to get the architecture education: the students needed just one year of experience in of the workshops. Lot of students abandoned Bauhaus with journeyman certificate or diploma and they never studied architecture. It mostly happened during the time when Hannes Mayer was the director of the Bauhaus. Hannes Mayer, as a new director, started with some of the changes. He grouped some of the workshops; he totally discontinued the woodcarving workshops, because the main teacher, Oskar Schlemmer, left the school in 1929. He set up a new workshop for photography, but he wanted to group this workshop with the printing and advertising workshop. So we can say, that during the period when he was in charge, Bauhaus was mainly education institution for designers and architectures. Everything changed when Mies van den Rohe became the director. After that it was possible to study architecture also without passing the preliminary course. At that time, Bauhaus was mainly orientated to the architecture. The biggest problem of workshops at that time was, that on one hand the workshop represented pedagogic principle but on other hand students had to gain some money by their works. From expressionism to constructivism The first years of Bauhaus, 1919 1921, were very expressionistic but Walter Gropius was strongly against De Stijl that was very similar to Bauhaus. In year 1923 Bauhaus was ruled by motto art and technique new unity that was characteristic till 1928. But the big change came in 1922, with the first sign being the change of the logo; expressionistic cachet of Bauhaus with star man from Karl Peter Rohl changed into constructivism head of man designed by Oskar Schlemmer. Expressionism, that was politicized after 1918 such as cathedral of socialism was now out and De Stijl movement became very popular, mainly because of painter and theoretic Theo van Doesburg. From April 1921, Doesburg lived in Weimar and intensively cooperated with Bauhaus. He strongly influenced not only students but also teachers. He talked about De Stijl mostly and he abhorred craft that was studied on Bauhaus and he asked to use modern technologies to create a modern life. He thought that artists shouldnt present their spiritual life or emotions but they should know their responsibility for creating the unity of the world. He did not allow all of the materials and he used just basic colours (red, blue and yellow) combining with no-colours (black, white and grey) but they could be combined in whole, rectangular areas. The creativity was balancing opposite meaning of the expressing tools: black and white, yellow and blue, horizontal with vertical, vacuum and matter. He attributed the creativity of space to the colour, that was popular in wall painting workshop. Doesburg theory was combination of variety of knowledge. Countervailing of opposites had to come to the achievement of true and beauty of universe. It was followed by belief in machines. The change from expressionism to constructivism started by group of Hungarian students. For them constructivism meant: constrictive, utilitarian, rational and international. Not only students changed their style but also teachers e.g. Kandinsky made geometrical their expressionistic art language. Composition of Paul Klee became more rationalistic; stroke of the brush and coating of colours was less personal, technical look. Schlemmer developed the theory of art, where he connected the basic human movements such as standing, swimming and walking with elementary ideas combining the basic ideas of De Stijl and constructivism. When Hungarian painter Laszlo Moholy-Nagy entered to Bauhaus in 1923, he changed his expressionistic past into constructivism art language. Until the year 1928 Bauhaus was influenced by different influence, that was not only from his own teacher but also from outside architects and designer suggestions. Alter Adolph Gropius (* 18. may, 1883, Berlin, German Empire †  5. July, 1969, Boston, USA) He was born into the architect family. He started studies to be an architect in 1903 in Munich and he finished in 1907 in Berlin. He cooperated with Mies van der Rohe, Dietrich, Le Corbusier, Arcks and Adolf Meyer. But his biggest carrier started when he became a director of Grand-Ducal Saxon School of Arts and Crafts in 1919. He transformed whole school into world famous Bauhaus. But under the pressure from conservative party he had to move from Weimar to Dessau in 1924, where he started to teach in more modern way. In Dessau he built the building for school, houses for masters and himself, everything built in a functionalism style. He also built habitation Torten in Dessau, where he created new urban concept, where houses were built in parallel and the main communication was connected to them perpendicular. He left the school in 1928, but he continued working as an architect. Between years 1929 and 1956 he was vice-president of CIAM (Congres International dArchitecture Moderne). In 1934 he had to immigrate to London but then he moved to the USA, where he became a professor at Harvard University, where he modernized education system. He built lot of famous building worldwide such as John. F Kennedy Federal Office Building in Boston; Pan Am Building in New York; University of Bagdad, etc. Ludwig Mies van den Rohe (* 27. march, 1886, Aachen †  19. august, 1969, Chicago) He got his first experience from his father who had his own stone-carving shop. In 1905 he moved to Berlin, where he got job by architect and furniture designer Bruno Paul. He designed his first work when he was just 21 years old. He set up his own office in 1912. We can see that he tried to connect architecture with techniques in his work. He was the first one to use flat roof and cubistic material. Between 1930 and 1933 he became director of Bauhaus, but he had to face very complicated situation, so in 1938 he immigrated to the USA. He was famous because of his sentence less is more and his Brno chair is so famous that is still produced nowadays. We can find his buildings worldwide e.g. villa Tugendhat in Brno, Seagram Building in New York, National Gallery in Berlin, etc. Laszlo Moholy-Nagy (July 20, 1895 November 24, 1946), chyba hviezdicka a krizik He was born into Jewish Hungarian family but he changed his German surname into Hungarian surname after his aunt and he added his second name after the city where he grew up. He studied law in Budapest and he met with constructivism in Vienna for the first time. In 1923 he came to Bauhaus where he started to teach preliminary course because Johannes Itten left the school. We can say, that it was the end of his expressionism carrier and as we know, the Bauhaus was well known school, because of versatility of artists and he was no exception. Later at the Bauhaus he focused on photography and typography, but his main passion was preliminary course, where he gave students very complicated tasks to solve. From 1925 to 1928 he cooperated with Herbert Bayer in printing workshop and his responsibility was graphic edition of almost all books printed by Bauhaus. Moholy-Nagy was against the typical photography and he tried to teach his students to see and present world by different perspective and he taught students to use the modernist techniques. He used different techniques such as montage, inversion of light values, double illumination, etc. Officially, the photography was learnt at the Bauhaus since 1929, but at that time, he was not more in school. In 1928 he moved to Berlin and after that he travelled through Europe and finally he moved in 1937 to Chicago where he lived till his death. Hannes Meyer (* 18. November 1889 †  19. July 1954) He was born in Switzerland and practised as an architect in different countries such as Switzerland, Belgium and Germany. Meyers design philosophy is reflected in the following quote: 1. sex life, 2. sleeping habits, 3. pets, 4. gardening, 5. personal hygiene, 6. weather protection, 7. hygiene in the home, 8. car maintenance, 9. cooking, 10. heating, 11. exposure to the sun, 12. services In 1926 he established his own company with his friend and during that time, he produced his two most famous projects for the Geneva League of Nations Building and Basel Petersschule. Unfortunately none was built. In 1927 he came to Bauhaus as a teacher of architecture and only one year later he became to be a director. A lot of changes to the education system came with him, the most important being enlargement of the theoretical scientist base of education. He was a good example of extreme functionalism and he was strongly against art part of architecture. During that time, many good teachers left the school e.g. Herbert Bayer and Macel Breuer. During the holidays in 1930, he had to leave Bauhaus, because of his strict communistic thinking. He moved to Moscow where he formed group Left Column. Consequently, he moved to Switzerland, Mexico and back to Switzerland where he died in 1954. Herbert Bayer (Hagg, Austria, 1900 Santa Bà ¡rbara, United States, 1985), chyba hviezdicka a krizik He was one of the students at the Bauhaus being taught by e.g. Wassily Kandinsky, Laszlo Moholy-Nagy and meno Gropius. After his studying, he was named to be a director of printing and advertising workshop. One of his characters was that he used only sans serif typefaces for almost all of the Bauhaus publications. In 1925 he created his own typeface called Universal today known as Bayer Universal. He left the school in 1928 and he moved to Berlin where he became to be the director for German magazine Vogue. Ten years later, he escaped from Nazi Germany to New York, where made carrier almost in every possible aspect of graphic art. He stayed in the USA till his death and he produced phonetic alphabet for English. It was basically again sans serif typeface but without capital letters. He became one of the most influential graphic designers of the twentieth century. Printing and advertising workshop During seven years of existence, 1925 1932, printing and advertising workshop changed completely. Each director had main role for this workshop. When Walter Gropius was the director of Bauhaus it was a production workshop in a small scale. The main product was advertising. When Hannes Mayer became director of Bauhaus everything changed. Joost Schmidt, the head of the workshop, developed the advertising, but in three-dimensional forms where quality of a graphic design was more important. Meanwhile in De Stijl and constructivism the art was more important than quality. When Schmidt dream became true, to create o professional printing and advertising workshop, everything changed again, new director, Mies van den Rohe, it was again only the teaching workshop and the result was that this workshop was closed before whole Bauhaus was closed. When Bayer became a head of the workshop, he gave it a new purpose by introducing the subject of advertising. The new teaching timetable of 1926 contained a summary of the content of its classes: the methods and construction of advertising and their effective application were to be investigated and, in future planning, standardization and advertising psychology were to be studied. In 1925, this workshop became a obligatory part of preliminary course and the Bauhaus was distinguished from other graphic schools that tried to train student to be a specialist in advertising. In first semester the students supposed to take undertake practical work after that it was combination of theoretical and practical. They studied the differentiation of advertising media and the most important was studying how to use photography and film in advertising. In forth semester they studied the structure and drafting of advertising plans. They had to focus on German industrial format and what was the most important for them, was the catch of the viewers eye. Bayer focused on design of advertising, rather than the placement, meanwhile when Joost Schmidt was head of printing and advertising workshop, he focused on visual rules of design. At the beginning the students had to experiment with geometric forms but it was almost forbidden to use free forms. For him, it was unsuitable to use collages, typeface exercises and photographs but the abstract form was the most important for advertising. Schmidt created a new kinetic model for exhibition according to Moholy-Nagy work. Meanwhile, students got the technique skills for advertising in typesetting and printing. A new workshop for photography directed by Peterhans was opened in 1929, but till that time Schmidt tried to teach students perspective drawing and painting. Between 1928 and 1930 they produced several exhibitions, for example in Berlin and Linz. But their financial situation went wrong and also Mies van der Rohe was very critically to Schmidt workshop so for the next exhibition he wanted to show his doubts about Schmidt. What was even worse was the fact that even the photography students had to distance from Schmidt teaching methods. Following year he was under big pressure and finally in 1932 he collapsed. Typography in Bauhaus In the first year of existence of Bauhaus school in Weimar, typography was not very well developed. There were just two calligraphers at school, Johannes Itten and Lothar Schreyer but for them, it was just expression of artistic meaning and at the beginning practical field of application was missing there. Development of typography started in 1923, when school poster with unique typeset and design was made. Year after that, it was changed to school emblem. The original one, that looked like masons mart, a spread-eagled figure carrying aloft a pyramid, was replaced by the new one designed by Oskar Schlemmer that looked like geometric profile of a head, which could be very simply reproduced. The typical characters for Bauhaus typography were rules and sans serif types, that somehow became a stereotype, but accepting the stereotype was the part of radical reform. In 1921 the Bauhaus master Johannes Itten tried to make reform, where he combine black letter (Fraktur) with heavy Victorian types, where we can see the combination of printers ornaments, dots and squares. He set up one of the first Bauhaus characteristics, which was geometrical feature of the page. The next step for Bauhaus typography was to solve the problems with German alphabet that was quite old according to the new machine age. They decided to write all nouns in German starting with capital letter. A footnote, which appeared on the Bauhaus letterhead designed by Herbert Bayer in 1925, stated the schools attitude uncompromisingly: Towards a simplified way of writing This is the way recommended by reforms of lettering as our future letterform, cf. the book sprache und schrift (speech and letterform) by dr. porstmann, union of German engineers publishers, Berlin 1920. In restricting ourselves to lower-case letters our type loses nothing, but becomes more easily read, more easily learned, substantially more economic Why is there for one sound, for example a, two signs A and a? one sound, one sign, why two alphabets for one word, why double the number of signs, when half would achieve the same? The main character for Bauhaus typography was geometrical base that was base for functionalism. At the Bauhaus, Josef Alberts and Joost Schmidt made a lot of alphabets, but it was Bayer, who was the main typographer there. His well known typeface Universal (1926) consisted of circles and straight lines of a constant thickness on a grid squares. They used upper and lower case, but they never combined them and they always combined them with vibrant colours. But situation has radically changed when Là ¡szlà ³ Moholy-Nagy entered the school in 1923. He introduced the ideas of New Typography. What he wanted, basically, was that the typography had to be communication medium and message should be clear. Since 1923 his influence was visible on advertising campaign for Bauhaus and after that when the Bauhaus moved to Dessau, he became co-editor of Bauhaus typography, where the Bayer was director of printing and advertising workshop. The typical characteristic of that period was that bold sans serif was used for heading and subheading for single words to interrupt the flow of lines. This innovation was technically complicated in metal type. From that time, the typography was very closely connected with corporate identity of school. It was clear, that type prints, the articulation and accentuation of pages through distinct symbols or typographic elements highlighted in colour, and finally direct information in a combination of text and photography were the main characteristics for Bauhaus typography. Herbert Bayer also designed letters that appeared on Bauhaus building in Dessau. He was responsible for all printing material for Bauhaus. Because the workshop was limited to narrow sans-serifs fonts some of them became very similar. He used vertical and horizontal rules and printed it on red and black and this became another stereotype of the Bauhaus. But it was very common for many avant-gardes. His most ambitious work was poster designed for Kandinsky sixteens birthday exhibition. It was printed on orange paper and again he printed it red and black and you can see strong rectangularity. Bauhaus, De Stijl and Vkhutemas Main characteristics of Bauhaus: The main colours that they used are blue, yellow and red and the characteristic shapes were triangle, square and circle. One of the most characteristic features for the Bauhaus was simplicity. The design was very simple in lines and shapes. They used straight lines or gentle, smooth curves. They werent afraid to use shapes. It wasnt so strict as in De Stijl. We can also see repetition of certain layers. They also used a row of identical cylinders of two, three corners that were out from the others to produce very simple but strong effect. Next strong feature was quality. The products they made were light and airy. They used new materials such as steel, aluminium, plastics and glass. Tables and chairs are another strong feature. Often they were focused on design some small pieces where they used materials such as plastics, class, chrome and other metals that could somehow highlight the materials themselves. The materials had to be cleaned by water easily and quick. We should also unde rstand the difference between the functionalism of Craftsman and Bauhaus design. The other typical feature was the Bauhaus material wasnt handcrafted pieces but it was made in mass production. They had to have the industrial look. Main characteristics of De Stijl: Same as in the Bauhaus the main colours for De Stijl were red, yellow and blue and supporting colours we can say that were black, white and grey. Every colour had some meaning for example the yellow meant expansive and vertical. On the other hand the blue one was opposite, soft, retiring and horizontal. The meaning of red was expressed the radiating movement of the life. Combining all three colours you will have green. But for example Analysis of the UK Confectionery Industry: Thorntons Analysis of the UK Confectionery Industry: Thorntons Confectionery Industry In The UK Contributes A Major Amount Of Revenue To The Countrys Economy Chapter 1: Introduction Confectionery industry in the UK contributes a major amount of revenue to the countrys economy. Repeated case studies have revealed that the confectionery industry is ever growing and the demand for creativity and innovation in the products in increasingly demanded by the consumers in the UK market. Alongside, the growth in the confectionery industry has also resulted in the stiff competition among the players in the market with many global competitors like Cadbury and Nestle. The growth of more focused and niche market targeting companies have also grown tremendously in the UK, which includes companies like Thorntons, Ferroro UK ltd, etc. The stiff competition in the market and the increased penetration of the big players into various market segments has further disturbed the position of companies like Thorntons. This report is focused on the analysis of the marketing strategies for Thorntons Plc and provides valuable suggestions for future expansion and strategies to gain competiti ve advantage in the UK chocolate market. The report aims to achieve the following objectives To effectively segment the target market for Thorntons and identify those segment(s) here the company can effectively develop its business. To identify the importance of buyer behaviour and establish that the effective deployment of buyer behaviour would help the company understand its target market in detail so as to gain market share. Provide recommendation for an appropriate short-term promotional campaign in the UK for increasing the awareness on the companys products in the target market. Devise a sales or promotion campaign for the company in order to increase its sales through focusing on establishing the brand of Thorntons in the market as a strong competitor. Present a critical analysis of the advertising strategy mentioned in the case study for Thorntons and device a new advertising strategy that would include a creative media based plan in order to increase the awareness among the customers in the target market Also device a critical structure for the direct marketing plans in order to reach the over 50 years segment of customers in the UK market. Chapter Overview Chapter 1: Introduction This is the current chapter that introduces the reader to the objectives of the report and the flow of the report text. Chapter 2: Market Segmentation and buyer behaviour This chapter first presents an analysis on the market segmentation and identifies those segments that the company should target upon for further market expansion. This is then followed by the overview of the buyer behaviour and the use of buyer behaviour by the company in order to gain competitive advantage in its target market. Chapter 3: Advertising and Promotion This chapter first presents a discussion on a short-term promotional campaign for the company in order to increase the awareness of the products in the existing target market. This is then followed by a detailed overview of the advertising plan incorporating creative plans in the media based advertising in order to promote the products of the company. This is then followed by a critical analysis on the direct marketing strategy for over 50 years segment of customers in the UK in order to effectively reach that segment of the market so as to increase the sales as well as the market share. Chapter 4: Conclusion The objectives of the chapter are reviewed against the research and analysis conducted in the previous chapters and then a conclusion is derived based on the results of the analysis. Chapter 2: Market Segmentation and Buyer Behaviour 2.1: Market Segmentation From the case study of the company it is evident that the major segments in the Chocolate market include Count lines Moulded Bars Boxed Chocolates Seasonal Products and Bagged Self lines It is also evident that the company under debate i.e. Thorntons Plc specialize in the manufacture and sale of Boxed continental chocolates in the UK and global market. Hence the market segment that the company primarily operates is under the sub sector of the Boxed chocolates in the Chocolates industry of the UK. A further segmentation of the Boxed Chocolates market in the UK based on the price and quality is presented below